Follow-up & win-back
Follow-up and win-back, by text and email.
Most businesses sit on hundreds of past customers who'd book again if someone simply reminded them. We set up friendly, well-timed texts and emails: quote follow-ups, rebooking reminders, seasonal check-ins and a monthly newsletter, built around the Spam Act: consent, clear sender details and a working unsubscribe.
Sound familiar?
Quotes go out and nobody follows up.
Customers who loved you drift to whoever reminds them first.
Your customer list lives in a phone, a booking app and a shoebox.
Exactly what's in scope.
Your proposal lists these in writing, with your monthly fee. Ad spend and third-party costs are separate, unless agreed otherwise in writing.
What's included
- Cleaning up and combining your customer list
- Consent check: who you can message, and how to collect permission going forward
- Quote follow-up messages
- Rebooking and seasonal reminder campaigns
- A monthly email newsletter, written for your approval
- Unsubscribes actioned within 5 working days, as the Spam Act requires
- A monthly report: messages sent, replies, bookings you confirm came back
What's not
- Messaging anyone who hasn't agreed to hear from you
- Bought or scraped contact lists
- Pushy or misleading urgency
What you own
- Your customer list and all consent records
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What we need from you
- Your customer list from your booking or invoicing tool
- Approval of message wording before anything is sent
- Confirmation of which bookings came from a campaign
How we measure it
- Replies and bookings per campaign
- Quote follow-ups that converted
- Unsubscribe rate (kept low by relevance)
Follow-up & win-back: common questions
Is SMS marketing legal in Australia?
Yes, with consent, clear identification of who's sending and a working unsubscribe: the Spam Act rules. We build all three in, and we keep consent records you own.
Won't customers find it annoying?
Not when it's useful and well-timed. A reminder that their gutters are due, or that a quote is still open, is a service. We keep frequency low and relevant.
Free audit
Ready to find the money in your business?
We'll show you where enquiries are slipping away and what we'd fix first. Yours to keep, whether or not you work with us.