Gyms & fitness
Fill classes and keep members longer.
Fitness businesses win on trial sign-ups and lose on quiet cancellations. Both are easier to manage with timely, personal follow-up.
The problem
Where the money slips away.
Trials that don't convert
A trial member who hears nothing after their first class rarely signs up.
Members who drift
Attendance drops weeks before a cancellation. A friendly check-in can turn it around.
Lapsed members
Former members are often the easiest people to win back in January and spring.
The plan
What we'd focus on.
Peaks in January and spring, dips in winter and December; campaigns follow the calendar.
- Google profile, reviews & local SEO
Class-rich Google profile, review requests to members who have agreed to them, and clear timetable pages.
- Social media
Class, coach and member-milestone posts and short videos (with permission), planned around your timetable.
- Google & Meta ads
Ads for trials and intro offers in your catchment, tracked to sign-ups.
- Follow-up & win-back
Trial follow-ups, check-ins and lapsed-member campaigns, with consent.
Rules we follow: A gym that records health information, such as injuries or health questionnaires, is covered by the Privacy Act whatever its size. We set up your messaging so that it does not use those health details, and review requests go only to members who have agreed.
Questions we hear.
Can you make claims about weight loss results?
Only claims you can back up. We avoid promises about health outcomes and focus on classes, coaching and community.
Free audit
Ready to find the money in your business?
We'll show you where enquiries are slipping away and what we'd fix first. Yours to keep, whether or not you work with us.