Google & Meta ads
Google and Meta ads, measured in calls and bookings.
We build and run Google Ads, and Facebook and Instagram ads where they suit your business, around the jobs you actually want. We track calls to your tracking numbers and the website forms we connect, and report spend, enquiries and the bookings you confirm in plain dollars. If ads aren't the right move for your business yet, we'll say so.
Sound familiar?
You've paid for ads before and never knew what you got back.
Clicks came from the wrong suburbs or the wrong kind of job.
Nobody could tell you which ad made the phone ring.
Exactly what's in scope.
Your proposal lists these in writing, with your monthly fee. Ad spend and third-party costs are separate, unless agreed otherwise in writing.
What's included
- Campaign set-up in ad accounts you own
- Google Ads around your best jobs and suburbs
- Facebook and Instagram ads for businesses people choose by what they see, like salons, gyms and groomers
- Call tracking and form tracking, so tracked enquiries are counted
- Weekly search-term and audience clean-up to cut wasted spend
- Ad copy for your approval, and a landing page for a campaign where it helps
- A monthly report in dollars: spend, enquiries, cost per enquiry
What's not
- Your ad spend (paid directly to Google or Meta, on your card)
- Guaranteed leads or returns
- Ads in categories Google or Meta restrict without the right approvals
- Facebook and Instagram ads on budgets too small to test properly (the audit tells you)
What you own
- Your Google Ads and Meta ad accounts and all their history
- All ad copy and creative in your accounts, to keep and use
Material made with AI tools, and stock images, may carry no copyright or only a licence. See the Fair Deal.
What we need from you
- A budget you're comfortable with
- Which jobs and areas you want more of
- A note of which enquiries turned into work, so we can optimise for real jobs
How we measure it
- Tracked calls and forms
- Cost per enquiry
- Booked jobs you tell us came from ads
Google & Meta ads: common questions
Do you take a cut of my ad spend?
No. Your spend goes straight to Google or Meta on your own card. Our fee is separate and written into your proposal.
Google, or Facebook and Instagram?
Google usually comes first for jobs people search for when they need them. Facebook and Instagram suit businesses people choose by what they see, like salons, gyms and groomers. The free audit tells you which, if either, makes sense.
Do you use AI to run the ads?
AI helps us read the results and suggest changes. A person approves every change to your campaigns and budget.
Free audit
Ready to find the money in your business?
We'll show you where enquiries are slipping away and what we'd fix first. Yours to keep, whether or not you work with us.