Guide · Updated 31 October 2026
What local marketing costs in Australia (2026)
Typical published price ranges for local SEO, Google Ads management, websites and care plans from Australian agencies, and what to check before you sign.
Prices vary widely, and many agencies don't publish them. These ranges come from Australian agencies that do. They're market figures, not Hanuva's prices, we quote after a free audit.
Local SEO
A large Australian SEO agency publishes entry plans of about $500–$1,000 a month, growth plans of $1,500–$3,000 a month and authority plans from $5,000 a month, with one-off audits of $2,000–$5,000. Results usually take 6–12 months.
Small trade-focused agencies publish bundled local SEO and website packages from around $500 + GST a month.
Google Ads management
Management fees are separate from what you pay Google. Micro-agencies and freelancers commonly charge $800–$2,000 a month; one established Australian agency publishes Google Ads management from $4,500 a month on 6- or 12-month terms. Some trade agencies publish management from $250 + GST a month for small budgets.
Websites and care plans
Small-business website builds commonly run $2,000–$6,000, with some trade agencies publishing fixed packages around $2,000–$3,000. Care plans for updates, backups and security start around $50–$100 a month, rising to $2,000+ for a dedicated team.
What to check before you sign
- Who owns the website, domain, Google profile and ad account, in writing.
- The minimum term, the notice period and what happens to the price after any discount.
- Whether ad spend is included or separate, and whether the agency takes a percentage of it.
- Exactly what's included each month, and what costs extra.
- How results are reported: enquiries and bookings, or just rankings and clicks.
Sources
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